Protecting Your Business from Malvertising
Your business operates in a very different space compared to a few decades ago. While traditional advertising still plays a role, today's business landscape involves more online communication, leveraging artificial intelligence, and staying aware of cyber threats like malvertising.
Cyberattacks are now more sophisticated, and one growing threat is malvertising, which emerged in the late 2000s and has only gained traction since.
What Your Business Should Know About Malvertising
Malvertising, or "malicious advertising," involves placing malware in digital ads. This malware is designed to infiltrate and damage devices, often targeting personal and sensitive business data. If your business is affected, the results can be catastrophic, especially when employee or customer information is exposed.
Malvertising happens through two main avenues: fake websites and legitimate websites with malicious ads.
Malvertising Via Malicious Websites
Hackers create fake websites that look like legitimate ones, hoping to catch users who mistype URLs. For example, searchers looking for well-known Windows utilities like PuTTY or WinSCP might accidentally visit malicious pages like "puuty.org" or "vvinscp.net." These fake sites often appear as top search results, and a single click can allow malware to enter your business systems.
Malvertising Via Ads on Legitimate Websites
Hackers can also target your business through malicious ads on legitimate websites. These malvertisements might be hidden in display ads, banners, or video ads. Once clicked, they can install malware or redirect users to dangerous sites. Even cautious employees can accidentally fall victim to these sophisticated attacks.
How Business Owners Can Spot Malvertising
Protecting your business from malvertising starts with recognizing the warning signs:
- Misspelled URLs or ad copies
- Unprofessional or poorly designed web pages
- Ads with unrealistic promises or deals that seem too good to be true
Resisting Malware at Work Requires the Right Tools
As a business owner, you have several tools to help safeguard your operations from malvertising threats. One option is to work with a trusted network security provider to ensure your systems are regularly scanned for malicious activity. Additionally, choosing reputable third-party ad networks and scanning ads for malware before publishing them on your site can protect your visitors.
To further secure your business, consider investing in cybersecurity tips to stay updated on emerging threats. Keeping employees informed and vigilant about online safety is crucial, as the smallest mistake, like clicking a malicious ad, could compromise your business.
For a tailored approach to securing your systems from malvertising and other cyber threats, you can schedule a discovery call with our cybersecurity experts today. Don't wait until it's too late—take proactive steps to protect your business.
